14 mistakes. Real money lost. Real clients burned. So you don't have to.
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Untested launches, rogue emails, spam storms, and irreversible campaigns. The four mistakes that cost me real clients and real credibility.
In-memory timers that vanish, monolith code that cascades, wrong directories, and error handlers that hide problems instead of solving them.
Conflicting data sources, zero-data hallucinations, wrong credentials for weeks, and dedup logic that resets every restart.
Automating complexity instead of deleting it, and overwriting work that was already done. Plus the 5 rules that prevent all 14.
"You can copy these rules. Or you can learn them the way I did — at 2am, with a broken system and a client waiting."
Behavioural strategist, coach, and author of four books. Creator of the Behavioural Precision System. Built a 52-agent AI system from scratch — voice calls, CRM automation, client retention — and documented every failure along the way.
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